How to Spice up Your Brand's Visual Appeal
Whether you’re in the beginning stages of starting a business, or are in the midst of improving your existing branding - it can be hard to decide how to use graphic design effectively to present your business and brand the way you want to. You may feel overwhelmed by the different fonts and colors that are available for you to use on your signage, or confused about what font size will look best in a logo. It can be a difficult process trying to come up with branding strategies when you don't even know where to begin! If you're feeling this way, believe it or not - you're in just the right place.
We've thrown together this post to highlight the basics of improving the visual appeal of your brand. There’s nothing worse than feeling like your business’ branding is not fully representative of all you have to offer. We're going to cover some basic tips and tricks you can use to lay the foundation for a polished and up-to-par brand. These tips can be applied to your logo design, signage, vehicle graphics, and more to help improve the way your customers perceive your business before they even walk through the door.
Here's what you must know when it comes to developing and enhancing your brand's visual appeal.
1. Consider Your Audience
When you're ready to create new or enhance existing visuals for your brand, it's important to first consider your audience. This will greatly influence the type of design that's best suited for your business, as you obviously need to appeal to your desired customers’ taste. You may have your own preferences when it comes to visual elements, but what message are those visuals actually conveying about your brand? What is your brand all about? These questions should be answered before deciding on a new logo or color palette, so that you know what direction to head in as you get into details.
2. Use The Right Colors
Knowing which colors represent your brand and project its message properly will help you create a logo that resonates with your target audience and potential customers. Be sure to use colors that align with what your business has to offer. Colors convey mood and tone. When chosen carefully, your brand colors will give a feel for the personality of your business. Picking and sticking with 2 specific colors is a safe and easy way to get the ball rolling. If you're not sure which colors, there are many online resources and mood boards to draw inspiration from, or you can work with a professional for top-tier guidance.
3. Find Your Font
After selecting colors, the next step is to find a font that speaks for your brand. Different fonts have unique associations with feelings and moods, so taking the time to pick one that best reflects how you want to make your audience feel is crucial. If you’re not sure where to start looking for the right font to use, consider taking a peek at what others in your industry are using, and figure out what you like and don't like. From there, you can begin to narrow down your font choices until you find the perfect fit.
4. Keep It Consistent
While the design process is always evolving, it’s important to stick with a few basic principles for consistency across platforms. For example, it’s crucial to keep your logo in mind while choosing fonts and colors for signage or vehicle graphics. When you use your logo colors and fonts throughout your various branding media, those elements become clearly associated with your business, making your content recognizable in all forms of marketing.
5. Out With The Old
This is perhaps the most difficult step in spicing up your brand's visual appeal - but it's also the most important. It’s so crucial to be able to examine your brand from a critical perspective and not be afraid to make changes when it's necessary. Whether this means updating your logo, colors or fonts across all of your marketing placements, it's essential to keep your business presence looking polished and up with the times.
6. In With The New
It is equally important to incorporate new touches into your design. The key here is balance - you want the latest trends in graphic and advertising design, while also being mindful of and keeping what's been working for your business in recent years. The unification of new and old branding is essential for a cohesive, professional look.
Leave it To the Pros
While these are the "basic tips" to spice up your brand's visual appeal - it's totally understandable if this all comes off as a bit overwhelming. Graphic design and visual marketing is no walk in the park. Luckily, Great Big Graphics is here to help. Our experienced team specializes in professional branding and has helped thousands of businesses enhance their brands through our services. We've got all your questions and needs covered, and are here to make sure your business presence reaches its highest potential.
If you're interested in working with Great Big Graphics, want to learn more about what we've got to offer, or just want to say hello, get in touch today! We can't wait to work with you.