Are Vinyl Graphics Worth It?

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The vinyl graphics industry is a quickly-growing field that has become a major player in the advertising world. Here’s why.

Vinyl graphics are used on all types of vehicles for businesses that want to expand their reach, both quickly and effectively. They're durable, well priced, and easy to apply. While vinyl decals for vehicles have gained popularity in recent years, many business owners are still on the fence about taking the leap into the world of vehicle graphics for advertising. If this sounds like your business, you're in the right place.

In this blog, we'll go over the benefits of vinyl graphics, how much they cost, and how to go about getting the best vinyl graphics for your business vehicle. But before we dive into all of that, let's start with the basics.

Mercia Construction vinyl graphics by Great Big Graphics

What are vinyl graphics?

Vehicle graphics, commonly referred to as vinyl graphics, are large decals that are adhered to your car. Their main purpose for business use is to serve as an advertising mechanism to reach a wider audience and grow overall brand awareness. Professional vinyl graphics are an extremely effective way to advertise a business because they are there for the life of your vehicle, and require very little upkeep after installation.

The benefits of vinyl graphics

Vinyl graphics have many benefits for businesses, especially those looking to expand their reach in a local area. One of the top benefits: The more you drive, the more advertising you receive with vinyl graphics. In other words, the busier you are, the more business you get- It's kind of the dream cycle for business owners.

A few other benefits include...

They’re affordable

Vinyl graphics are quite inexpensive compared to other methods of traditional advertising, specifically in comparison to traditional print. The beauty of custom vinyl vehicle graphics is that it's 'one and done' when it comes to paying for the advertising. And, when you work with a professional graphics team, you'll get the most bang for your buck with vehicle graphics that are truly built to last for the life of your vehicle.

On & off the clock

Vinyl graphics work even when you're not working. This unique form of advertising doesn't require you to constantly be checking views, conversions, or to be managing multiple digital ad campaigns. We mean it when we say vinyl vehicle graphics really do the work for you, and all you have to do is sit back, relax, and well- drive. By simply taking your work vehicle to grab a cup of coffee down the road, you've vastly expanded your business' reach in a matter of minutes. Even parking in a well-traveled area is enough to grow your brand awareness without you even knowing it.

A wise investment

When we say vinyl vehicle graphics are a wise investment, we don't use that term lightly. As mentioned above, the cycle between gaining business and gaining exposure is one like no other, and the benefits your business finds from custom vehicle graphics will truly only grow long-term. Vinyl graphics are one of the best ways to invest in your business’ advertising, and unlike other forms of advertising, you won't have to re-invest periodically to see real results over time.

They're durable

When you work with a professional graphic designer to create and install your business' vehicle graphics, you'll find durability like no other. At Great Big Graphics, we help businesses throughout New England thrive with effective signage and vinyl graphics every day. Being located in Central Vermont, we're used to harsh weather conditions and take durability very seriously for all signage we create. ‘Built to last’ is built into our brand.

They're unique

When you work with a professional custom sign maker, you'll find each design and sign produced is one of a kind. The right sign designer will work with you to create vinyl graphics that are unique to your brand identity, and set your business apart from the rest. Template designs and other 'quick and easy' forms of vinyl graphic design are not your best option if you really want to stand out! Custom is always the way to go.

Two Sons Bakehouse vinyl graphics by Great Big Graphics

The cost of vinyl graphics

When you're ready to purchase vinyl graphics for your business, pricing can be a large factor when determining the direction you choose to move in. While pricing varies significantly depending on the company you choose to work with, the best design businesses are transparent with their pricing from the start. They'll make sure you're fully informed on the cost upfront, and give you an overview of what their process is when you work with them. While there is only a one-time payment for vinyl graphics on a vehicle, it's still important to make sure you're getting the most value for your payment by choosing a company that knows what they're doing, and creates quality graphics that will last long-term.

Are vinyl vehicle graphics worth the investment?

Now for the big question: are vinyl vehicle graphics worth the investment?

The answer, if you haven't already guessed it: Yes! Professional vinyl vehicle graphics are an incredibly wise investment for your business. Low risk, and extremely high reward.

It should be noted that as with any marketing campaign, vinyl vehicle graphics aren't guaranteed to instantly make your business boom overnight. However, vehicle graphics are one of the most unique forms of advertising that offer an incredible return on investment when done professionally and well. And if you're looking for a professional vehicle graphic design team recommendation- we know a guy.

Get Vinyl Graphics For Your Vehicle

If you're ready to take the leap and invest in vinyl graphics for your business, look no further than Great Big Graphics. With over 40 years of experience in the industry, we know what it takes to make your business shine through custom vehicle graphics and signage. From concept to design to installation- we’re here for you. Contact us today for a free consultation, we can't wait to work with you!